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As the reduction of supplementary strategies, the new power automobile market in 2019 has been in progress and adjustment period. Many new car manufacturing forces that have been delivered in previous years have also suffered a lot of pressure. Seeing her working hard, Song Wei handed the cat to her and felt a little relieved. force. Recently, in November 2019, the number of new car manufacturing forces in various areas continued to have a high risk of traffic. Beijing Business Journalists have sorted out and found that as of now, there has been no new car manufacturing force “year-end exam” meeting. Behind the difficulty of delivery, various new car manufacturers are also suffering from the “difficulty” of profitability. Insiders said that the 2020 new power car supplement is about to face all cancellations. At the same time, more new power car models for cross-border car companies have been strengthened, and new car manufacturing forces will usher in a more severe test.
The completion rate is less than half
The data released by the China Automobile Industry Association showed that in November 2019, the domestic new power automobile production sales were 110,000 and 95,000 respectively, down 36.9% and 43….7% year-on-year scores. This is the fifth consecutive month of the new power market. In the downward market, the pressure of new car manufacturing without fuel-powered vehicles is doubled compared with traditional car companies. Beijing Business Reporters found that as of now, no new car manufacturing enterprise has completed the established sales target for 2019.
The end traffic data shows that the sales volume of new car manufacturing enterprises in November 2019 was 6292, a 2.3-loop decline, revealing its head. %. In terms of brand, there are only four companies with a sales volume of over 1,000 new car manufacturers, namely NIO Motor, Co-operation, Viagra and Little Motor.
As a new car-making enterprise, Weilai Automobile, delivered in November 2019, the delivery volume of ES6 was 2,528, and the delivery volume of ES8 was 461. The fourth consecutive monthly sales went out of the upper line. However, in the first 11 months of 2019, NIO Motors had a total of 17,700 yuan in Sugar daddy, and Li Bin, founder and CEO of NIO Motors.href=”https://philippines-sugar.net/”>Sugar daddy‘s annual sales target set in 2019 is still large. At the same time, Vima Motors, which set a sales target of 100,000 in 2019, has a sales completion rate of only 15.36%.
In addition, the three companies, including Xiaomao Motor, Co-Parc and Leapmotor, have the highest annual sales target completion rate of 32.4% of Xiaomao Motor, while the scores of the Co-Parc and Leapmotor are 24.62% and 10%. Zhao, vice president of Leapmoto, said: “The current delivery volume of Leapmoto is not ideal. Even if it enters the normal delivery stage, it will not be large enough to achieve the annual sales target of 10,000 yuan. Therefore, the company no longer pays attention to the sales completion rate, but provides good services.” Data shows that the cumulative sales of new car manufacturers in the first 11 months of 2019 was 57,100 yuan, accounting for only 0.3% of the overall sales of passenger cars. It is estimated that among the companies that have completed the delivery of Sugar baby, only Weilai, Viagra and Xiaoma have successfully exceeded 10,000 yuan.
Strike profit quotas
not only does it mean that the delivery volume is not good, but new car manufacturing forces are also facing the financial pressure and profit problems.
Financial News showed that in the third quarter of 2019, NIU Automobile’s sales expenditure was RMB 1.8368 billion, an increase of 25% year-on-year; but it still lost RMB 2.5217 billion, a year-on-year decrease of 10.3%. NIU Automobile said that the company is operating in a continuous and negative asset form, and the cash surplus is lacking to provide for the undemand operational operations that have been in demand for 12 months. Starting in 2019, in order to reduce costs and increase efficiency, she hopes that her companion can be gentle, patient and careful, but Chen Jubai is good, and Weilai has already made itSome cutters and organizational structure optimization have been performed. In 2019, there were 9,900 employees, and by the end of 2019, the number of employees had been simplified to less than 7,500.
At the same time, the financial situation of the fantasy car that was previously opened for delivery was not pleasant. According to a notice from the Jiangsu Provincial State Council, Fantasy Automobile’s revenue in 2018 was about 170 million yuan, with a profit of about 718 million yuan, a total asset of about 4.732 billion yuan, and a total debt of 83 million yuan. As of the first half of 2019, Fantasy Automobile business expenditure was approximately RMB 5.2776 million, with profits of approximately RMB 629 million, total assets of approximately RMB 5.841 billion, and total debt of RMB 931 billion. Cars and homes beginSugar daddy‘s person and CEO Li Xiang said: “The remaining time of the new car manufacturing financing window period will not exceed one year. In a year, a large number of corporate lags will be eliminated, and 90% of investors will lose their temper. He believes that the top companies in the middle of the car companies have not yet made profits, and no one will invest in new targets in a year.
Stately, more than 10 new car manufacturing enterprises, including Qiancheng Automobile, Faraday Future, SkyTianjin Automobile, Bojun Automobile, Green Automobile, were all exposed to wage arrears in 2019 or Sugar babyThe owed goods, and some of them showed active reductionsSugar The behavior of daddy members.
Cui Dongshang, secretary of the Passenger Car Association, believes that the situation of new car manufacturing forces is very difficult. The important face is whether the authors of marketing and financial pressure have been logically translated? Strength, the market will enter a reshuffle period in 2020.
Look for Pinay escortNew Breakthrough
In fact, at the critical moment when the new power automobile supplement is about to decline, new forces that have been stalked on the profit line have also begun to save themselves and transform into the high-end market. In addition to the high-end market, it has always focused on the high-end market. In addition to the NIO car, Xiaopeng, Tiandong and Aijin have also launched models with sales prices of up to 300,000 yuan in order to reverse the profit problems.
While the products are rising, new car manufacturers are also looking for new breakthroughs. In Li Bin’s view, “No matter how electric you areNo matter how much the pool is reduced, it will still be more expensive than the car’s fuel tank. It is a way to reduce the burden on the application cost of the battery pack. The “upgrade on demand” method is not only a one-time, but also a flexible “on demand”. “Bisheng has many years of research and development experienceSugar daddy‘s traditional car companies, the “light” new car manufacturing force is trying to pass the new developmentPinay escortShow Thought has gained more attention from consumers.
Not only Weilai Automobile, at the 2019 Guangzhou Motors Exhibition, Skyline Automobile and Aichuan Automobile released “new service” strategy and new concept service brand “North Road”. Gu Feng, the founder of Aichuan Automobile and CEO of Sugar baby, said that “the competition between enterprises or products is determined by the market. href=”https://philippines-sugar.net/”>Escort and users, and find the market positioning and user focus. Sugar baby is required to decide to provide consumers with products and services that are not troublesome.”
In addition to playing the “service cardSugar baby daddy“, new car manufacturing forces have also begun to adopt the “group-to-win” method to decline the market. 2Sugar babyIn December 2019, Xiaomao Motor announced that it will cooperate with NIO Power, Escort manila, and will realize the national-wide owned brand charging station distribution data and payment processes are interconnected.
In addition, many new car manufacturing forces have turned their attention to the shared travel market. In previous years, Xinte Automobile’s travel brand “New Travel” was awarded the national online car online car online car division department, and successively won the Guizhou Gui’an New District and Sichuan Chengdu. Later, Xiaopeng Motors officially announced that the online car brand “Handling Travel” was conducted in Guangzhou.
Insiders said that the pressure of competition has increased greatly, and new car manufacturing forces that failed to stand firm will be cut off. Seeing this new car manufacturing force, while also exploring products, we are seeking new breakthroughs to solve corporate pressure.
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